At the design school, we were tasked by the sports brand Alpina Sport to devise a visual concept showcasing their latest line of bike helmets and their versatile applications.

Through this imagery, I aimed to highlight the diverse scenarios in which the helmets prove invaluable, be it on rugged trails or navigating urban streets. Opting for a more dynamic depiction of the cyclist in mid-jump, as opposed to the static imagery on the mood board, was a deliberate choice to align with the energetic essence of the sports brand.

The narrative revolves around a man transitioning from the rigors of a workday into a realm of liberation.