In 2022, there was a desire to create a film about crafting an art event that blends creative thinking with enjoyment for thousands of people. That year, four friends who were planning their first Mayor Festival together crossed paths with this idea and embraced it, marking the beginning of the project.

The film's concept aimed to provide a holistic view of the festival's world, with a focus on its essence, motivations, internal dynamics, and interpersonal aspects crucial to such a grand endeavor. During filming, parts of the footage were used to create stories for their Social Media platforms. The Storytelling Strategy revolved around tailoring the narrative language to resonate with the audience's interests and values, fostering a profound emotional bond between the festival and its attendees. Additionally, the goal was to take the audience on a journey of creation to bolster a sense of community.

Unfortunately, after months of documenting the process, the festival had to be abruptly canceled, halting the progress of the planned feature-length documentary. Nonetheless, there remains hope for realizing both the festival and the film in the future.